Marketers in India were always fascinated by the beauty of the rural marketing methods. Out of all mediums available, across India, mobile vans are traditionally used to carry the...
The important industries that give priority for rural marketing are Agriculture and Allied Products like Pesticides, Fertilizers, Seeds and Tractors. Their entire consumption is in rural areas and hence...
Rural Markets offer immense potential for product and services business in India. Be it Gadgets, Electronics, High End Upholstery or 4-Wheeler, rural markets no way lesser than their urban...
Though there is no specific term to define rural marketing, it encompasses everything a marketer do woo rural customers. Unlike in urban markets, the customers are more or less...