The important industries that give priority for rural marketing are Agriculture and Allied Products like Pesticides, Fertilizers, Seeds and Tractors. Their entire consumption is in rural areas and hence their total ad spend is in rural only.
Apart from above mentioned industries four wheelers, two wheelers, paints, mobiles, cement, e-com, retail players etc show lot of interest in rural marketing spends.
Each industry chooses a different means to reach their target audience. The companies are establishing a strong connect with rural India and competing with each other for their share of pie.
